Sales funnel that leads to conversion

A typical sales funnel consists of 6 phases
  • Awareness
  • Interest
  • Evaluation
  • Engagement
  • Commitment/Purchase
  • Follow up

     Awareness 
  • Understanding our unique selling proposition and our target audience
  • Learning where our target audience spends most of the time. Is it on twitter/facebook/linkedin ?
  • Creating content tailored to the social media channels

    Interest
  • Keeping customer hooked in when they visit the page
  • Creating efficient landing pages with content that leads to conversion
  • Analyze parts of the page that get the most attention by collecting data about customer's navigation patterns.
  • Converting visitors into contacts by prompting them to drop their email address when they visit the site
  • Using a marketing chat system that'd help visitors to clarify their concerns
  • Incorporating a lead capture system that uses an email address to determine important information about the visitor, such as contact information, demographics, and financial data

    Evaluation
  • Pushing prospects further down the funnel using explanatory videos or demo videos(app or mobile).
  • Providing helpdesk assistance to customers in case of a free trial of products

    Engagement
  • Building a positive relationship with the prospective customers
  • Involves maintaining customer contacts and tracking analytics about email campaigns
  • Hosting webinars for brand boosting
  • Running contests, quizzes or polls to ensure customer engagement

    Commitment/Purchase
  • Offering prospects a choice between full payment and instalments or choice between the debit card, credit card or cash
  • Offering the customer a free month of membership which might bring further leads by "word of mouth" marketing.
  • Creating urgency( "the offer is valid till next week" or "there are only two spots left")
    Follow up
  •  Acquiring new customers is six to seven times costlier than retaining current ones. 
  •  Customer retention comes into play. Retention strategies involve providing customer support, surveying customers and offering discounts.

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