Carpe Librum

We live in an era of limited attention span,whoever grabs customer's attention wins the "views and likes"game. Sadly,this has deteriorated the quality of content we come across. The content is exaggerated,emotionally stirring and in particular targets topics like politics,race,religion and culture.There have been lynching,violent attacks over an unverified piece of message .  Yes,choosing to verify the news before propagating it could reduce the chances that fictional and misleading stories would become popular online.Though WhatsApp has added a feature which lets one know if the message is "forwarded" and shouldn't be trusted blindly, this alone won't solve the problem. How AI can help in tackling fake news problem Machine learning algorithms have been dealing with spam emails effectively by analyzing the text and determining if the message is from a real person or a Nigerian prince willing to give away all his wealth to you. Based on spa...

If you've visited a website and had a livechat customer service or had a conversation with Siri/cortana you've experienced a chatbot, Chatbots are used in dialog systems to disseminate information. One of the popular reasons why chatbots became famous was they provided a friendlier interface. Chatbots are mainly of two types:Website-based(eg. Customer service ) and standalone applications (eg, siri, cortana). Though chatbots have transformed the nature of B2B conversations, there are areas it fails in. For instance: Chatbots aren't intelligent, the conversations are based on the sampling data fed in.The conversations are based of  "If-then" decision trees.  The uses cases are weak , poorly explored.  I distinctly remember having a conversation with chatbot ELIZA that mimicked the language of a therapist.Though it invoked an emotional response, the conversation died within few minutes.

A typical sales funnel consists of 6 phases Awareness Interest Evaluation Engagement Commitment/Purchase Follow up Awareness  Understanding our unique selling proposition and our target audience Learning where our target audience spends most of the time. Is it on twitter/facebook/linkedin ? Creating content tailored to the social media channels Interest Keeping customer hooked in when they visit the page Creating efficient landing pages with content that leads to conversion Analyze parts of the page that get the most attention by collecting data about customer's navigation patterns. Converting visitors into contacts by prompting them to drop their email address when they visit the site Using a marketing chat system that'd help visitors to clarify their concerns Incorporating a lead capture system that uses an email address to determine important information about the visitor, such as contact information, demographics, and financial data Evaluation Pushing p...

Inbound Marketing The inbound approach has revolutionized the face of marketing. We're liberated from the tyranny of marketing effectiveness being determined by the size of our wallets. You could be a very small business with minimum funding and still land up on the first page of Google because of your keen understanding of keywords and optimization techniques. Inbound marketing is more organic, human and less disruptive, unlike traditional methods.     There are various inbound marketing tools like Hubspot, Marketo, Eloqua, Pipedrive and Salesforce. We shall be narrowing the discussion on Hubspot. Why Hubspot?    Imagine generating keywords, generating endless blog titles,  optimizing your content and your website,  managing customer contacts all on your own! It is overwhelming to even consider. This is where Hubspot comes to our rescue.          Hubspot is a marketing automation tool that helps companies to...

Let us begin with one simple question "What were your new year resolutions and are you keeping up with them?" No,wait! This is not to make you feel guilty. My this year's resolution was to keep up with the resolutions from 2016.It is not very rare that we lag behind our resolutions. Almost everyone does(no, i am not justifying myself). 25% of resolutions are discarded in first 4 months. The problem with abandoning goals is that it massively impacts our self-confidence and the quality of our life. The need of kaizen. . Dr.Robert Maurer has formulated a very simple and incremental approach towards goal setting. Incremental approaches need a reintroduction since they seem on brink on extinction in our clickbait era. It is important to understand that though the clickbaits we are bombarded with are attractive ("lose 10 kgs in 2 weeks" or "become an astronaut in 2 days") they seldom bring a sustainable change.         Kaizen...